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Wasabi - AWS Competitor

Branding work done for a small data storage company with one goal: to dethrone Amazon AWS in the cloud storage market. 

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 Excerpts from our preliminary style guide. I was responsible for laying the book out in InDesign.

Excerpts from our preliminary style guide. I was responsible for laying the book out in InDesign.

 Merchandise mockups. With such a small team and grand vision, branded merchandise can go a long way to developing a strong identity (not to mention word of mouth advertising).

Merchandise mockups. With such a small team and grand vision, branded merchandise can go a long way to developing a strong identity (not to mention word of mouth advertising).

 Some early concepts for the brand's identity.

Some early concepts for the brand's identity.

 At this stage, our imagery was meant to pack a bold and powerful punch, communicating the David vs. Goliath narrative as quickly as possible.

At this stage, our imagery was meant to pack a bold and powerful punch, communicating the David vs. Goliath narrative as quickly as possible.

 We went through a couple of vastly different brand identities before landing on our final pick - something quirky and fresh enough to attract attention to itself while remaining trustworthy.

We went through a couple of vastly different brand identities before landing on our final pick - something quirky and fresh enough to attract attention to itself while remaining trustworthy.